NAASE Internal News

New on the NAASE Blog: Sales Engineer Metrics. Are We Measuring the Right Work?

Written by Sergiy Kyrychenko | Sep 23, 2026, 3:32:35 PM

Susan Greenberg, Ed.D., is a researcher with over 25 years of leadership experience, including senior roles at SAP and Microsoft. In this article, she explores whether performance metrics reflect the advisory work expected of Sales Engineers. Read the full post or take the anonymous survey to contribute to her research.