---
title: "New on the NAASE Blog: Why Sales Engineers Need Strong Internal Relationships"
description: Discover how Sales Engineers can build strong internal relationships to enhance collaboration with Product Management and Support, ensuring customer success.
---

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# New on the NAASE Blog: Why Sales Engineers Need Strong Internal Relationships

![Sergiy Kyrychenko](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/avatar-placeholder.jpg?width=48&height=48&name=avatar-placeholder.jpg)

 Sergiy Kyrychenko

September 3, 2026

Jason Mar-Tang is a Senior Sales Engineer at Obsidian Security and co-author of *Mastering the Art of Sales Engineering*. In this article, he shares practical ways to build trust with Product Management, Support, and Post-Sales before you need their help. These relationships help keep deals moving and set customers up for success. [Read the full post here.](https://sales-engineering.org/the-network-is-the-net-worth-why-sales-engineers-need-strong-internal-relationships/)

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## Keep reading

### [Blog New on the NAASE Blog: Does the Word “Sales” Keep Good Engineers Out of Sales Engineering?](https://files.sales-engineering.org/blog/new-on-the-naase-blog-does-the-word-sales-keep-good-engineers-out-of-sales-engineering)

### [News Beyond the Technical Win: Webinar Recording](https://files.sales-engineering.org/blog/beyond-the-technical-win-webinar-recording)

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