---
title: "New on the NAASE Blog: Why Sales Engineers Are Feeling More Pressure Than Ever"
description: Sales Engineers are facing increased complexities and responsibilities. Discover insights and solutions in Inna Hüessmann's latest article on the NAASE Blog.
---

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# New on the NAASE Blog: Why Sales Engineers Are Feeling More Pressure Than Ever

![Sergiy Kyrychenko](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/avatar-placeholder.jpg?width=48&height=48&name=avatar-placeholder.jpg)

 Sergiy Kyrychenko

July 16, 2026

Written by Inna Hüessmann, who has over 25 years of experience in international business and sales effectiveness, this article explains why Sales Engineers face more complex work, heavier workloads, and greater responsibility—and what they and their organizations can do about it. Read [the full post here](https://sales-engineering.org/why-sales-engineers-are-feeling-more-pressure-than-ever/). 

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## Keep reading

### [News Blog New NAASE Research: What Is the Sales Engineer’s Real Product?](https://files.sales-engineering.org/blog/new-naase-research-what-is-the-sales-engineers-real-product)

### [News Get the Webinar Recording](https://files.sales-engineering.org/blog/get-the-webinar-recording)

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