---
title: "New on the NAASE Blog: The SE’s Guide to Uncomfortable Questions"
description: Discover how Sales Engineers can address buyer concerns early in the sales process with practical examples of uncomfortable questions. Read more now.
---

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# New on the NAASE Blog: The SE’s Guide to Uncomfortable Questions

![Sergiy Kyrychenko](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/avatar-placeholder.jpg?width=48&height=48&name=avatar-placeholder.jpg)

 Sergiy Kyrychenko

April 9, 2026

In this new article, Max Lüpertz explains why Sales Engineers should surface buyer concerns early instead of waiting for objections to appear later in the deal. He shares practical examples of uncomfortable questions that can help uncover risk, internal skepticism, and adoption challenges before they become blockers. Read the full post [here](https://sales-engineering.org/the-ses-guide-to-uncomfortable-questions/). 

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