---
title: "New on the NAASE Blog: Selling Into PE-Backed Companies"
description: Discover how sales engineers can effectively sell to PE-backed companies by aligning technical solutions with value creation and building trust with decision-makers.
---

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# New on the NAASE Blog: Selling Into PE-Backed Companies

![Sergiy Kyrychenko](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/avatar-placeholder.jpg?width=48&height=48&name=avatar-placeholder.jpg)

 Sergiy Kyrychenko

June 16, 2026

In this new article, Enterprise Sales Leader and Senior National Account Executive Nick Schafer explains how sales engineers can sell into PE-backed companies by aligning technical proof with value creation, real decision-makers, and ROI. Nick shares practical ways AE/SE teams can build trust, reduce risk, and position technical solutions around the outcomes private equity-backed organizations care about most. Read [the full post here](https://sales-engineering.org/selling-into-pe-backed-companies/).

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