In this new article, Marco Lembo explains why multi-country enterprise deals require more than repeating the same sales motion across markets. Marco is a quadrilingual Senior Enterprise Account Executive with 15+ years of experience selling AI, Data, and SaaS solutions across EMEA and LATAM. He shows how AE/SE teams can align technical discovery, commercial risk, buying culture, and country-specific decision dynamics across markets like Germany, Spain, Italy, Mexico, Colombia, and Chile. Read the full post here.
