---
title: "New on the NAASE Blog: How AI Helps Sales Engineers Turn Calls Into Insight"
description: Discover how AI empowers sales engineers to enhance call analysis, address objections, and deliver targeted demos while maintaining human intuition in technical sales.
---

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# New on the NAASE Blog: How AI Helps Sales Engineers Turn Calls Into Insight

![Sergiy Kyrychenko](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/avatar-placeholder.jpg?width=48&height=48&name=avatar-placeholder.jpg)

 Sergiy Kyrychenko

June 22, 2026

In this new article, Perry Hiltz, a Senior Sales Engineer with 23 years of experience, explains how AI can help sales engineers analyze transcripts, surface risks and objections, improve discovery questions, and prepare more focused demos — while keeping human judgment at the center of the technical sales process. Read [the full post here](https://sales-engineering.org/the-ses-new-superpower-how-ai-is-rewriting-the-technical-sales-playbook/).

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