---
title: "New on the NAASE Blog: Earned Technical Trust"
description: Discover how sales engineers can build technical trust with customers through effective communication, discovery, and accountability in our latest blog post.
---

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# New on the NAASE Blog: Earned Technical Trust

![Sergiy Kyrychenko](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/avatar-placeholder.jpg?width=48&height=48&name=avatar-placeholder.jpg)

 Sergiy Kyrychenko

June 30, 2026

In this new article, Michael Gutierrez, Senior Director of Solutions Consulting at GoTo and author of *More Than a Demo*, explains how great sales engineers earn technical trust before, during, and after the demo. He highlights the importance of strong discovery, honest answers, clear follow-through, and accountability — the habits that help customers feel confident in both the solution and the SE behind it. Read [the full post here](https://sales-engineering.org/earned-technical-trust-what-great-ses-do-before-during-and-after-the-demo/). 

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