NAASE Internal News

New on the NAASE Blog: Does the Word “Sales” Keep Good Engineers Out of Sales Engineering?

Written by Sergiy Kyrychenko | Sep 16, 2026, 12:54:11 PM

Written by Ken Lambert, NAASE Vice President, this article examines why the word “sales” can put engineers off an SE career, how technical sales differ from high-pressure selling, and why understanding the work matters before ruling it out. Read the full post here.