---
title: "New on the NAASE Blog: Building Buyer-Focused Demos Through Discovery"
description: Discover how effective discovery transforms sales demos into tailored conversations that address buyers' needs in Natasja Bax's latest blog post.
---

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# New on the NAASE Blog: Building Buyer-Focused Demos Through Discovery

![Sergiy Kyrychenko](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/avatar-placeholder.jpg?width=48&height=48&name=avatar-placeholder.jpg)

 Sergiy Kyrychenko

June 1, 2026

In this new article, Natasja Bax explains how strong discovery can turn a sales demo from a broad product tour into a focused conversation built around the buyer’s real needs. Natasja is the founder of The DemoScene and a demo effectiveness expert with more than 20 years of experience. She shows how presales teams can use discovery insights to prepare the right demo scenarios, speak to different stakeholders, show outcomes first, and decide what not to include. Read [the full post here](https://sales-engineering.org/how-to-use-discovery-to-build-a-demo-the-buyer-actually-needs-to-see/). 

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