In this new article, Natasja Bax explains how strong discovery can turn a sales demo from a broad product tour into a focused conversation built around the buyer’s real needs. Natasja is the founder of The DemoScene and a demo effectiveness expert with more than 20 years of experience. She shows how presales teams can use discovery insights to prepare the right demo scenarios, speak to different stakeholders, show outcomes first, and decide what not to include. Read the full post here.
