---
title: "New NAASE Research: What Is the Sales Engineer’s Real Product?"
description: Discover how sales engineers define their value through new NAASE research, focusing on trust, technical expertise, and customer outcomes across various industries.
---

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# New NAASE Research: What Is the Sales Engineer’s Real Product?

![Sergiy Kyrychenko](https://7528315.fs1.hubspotusercontent-na1.net/hub/7528315/hubfs/raw_assets/public/mV0_d-cms-elevate-theme_hubspot/elevate/images/avatar-placeholder.jpg?width=48&height=48&name=avatar-placeholder.jpg)

 Sergiy Kyrychenko

August 18, 2026

New NAASE research examines how sales engineers define the value they deliver and how others see the role. Based on responses from 141 participants, the analysis looks at trust, technical knowledge, customer outcomes, and judgment and clarity, including differences by role and industry. [Read the publication here](https://sales-engineering.org/publications/real-product-of-sales-engineer/). 

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### [News Upcoming NAASE Webinar: Beyond the Technical Win](https://files.sales-engineering.org/blog/upcoming-naase-webinar-beyond-the-technical-win)

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