NAASE Internal News

New NAASE Perspective: How Sales Engineers Turn Expertise into Repeatable Impact

Written by Sergiy Kyrychenko | Jul 23, 2026 5:59:25 PM

A new article in the NAASE Perspective series, with contributions from the SE of the Year 2025 finalists, introduces the Sales Engineer Leverage Lifecycle — a six-stage model for turning recurring friction and experience-based judgment into something others can reuse. It also includes the SE Leverage Audit, a six-question worksheet for identifying recurring dependencies in your own work. Read the article and download the audit here