---
title: "Beyond the Technical Win: Webinar Recording"
description: Join NAASE President Diana Cervantes and Dmitri Lee as they discuss how Sales Engineers can effectively navigate buying committees and maximize their impact.
---

[NAASE Internal News](https://files.sales-engineering.org/blog)

# [Beyond the Technical Win: Webinar Recording](https://files.sales-engineering.org/blog/beyond-the-technical-win-webinar-recording)

 Written by [Sergiy Kyrychenko](https://files.sales-engineering.org/blog/author/sergiy-kyrychenko) | Aug 31, 2026, 1:37:31 PM

NAASE President Diana Cervantes and Dmitri Lee, author of *The Presales Navigation System*, discuss how Sales Engineers can navigate buying committees. The conversation explores when an opportunity may no longer justify additional SE time and how to ask business-relevant questions without losing technical credibility. Watch on the [NAASE YouTube channel](https://www.youtube.com/watch?v=idKsMvQ04jY&t=8s) or in the Webinars section of the Member Portal.

[View full post](https://files.sales-engineering.org/blog/beyond-the-technical-win-webinar-recording)

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